Cookie Policy

Effective Date: September 12, 2025
Entity: Real Estate Asset Disposition Corporation (READCorp), d/b/a New Homes For Rent, LLC
Website: https://www.newhomesforrent.com
Brokerage Contact: James William Banford, Broker (BK695005) — 561‑655‑6605

1) What This Policy Covers

This Cookie Policy explains how we use cookies, pixels, SDKs, local storage, and similar technologies (“cookies”) on our Site and how you can manage your choices. For more about our processing of Personal Information, see our Privacy Policy.

2) Consent Management (Finsweet’s ConsentPro)

We use Finsweet’s ConsentPro to:

• Present a clear cookie banner and preferences center;
• Categorize cookies (Essential, Analytics, Personalization, Marketing) and block non‑essential scripts until consent;
• Store consent choices and provide a persistent “Manage Cookies” link in the footer;
• Honor recognized opt‑out signals (e.g., Global Privacy Control) where legally required by disabling relevant downstream tags.

3) Cookie Categories We Use

• Essential (Required): Core functionality, security, load balancing, session management; cannot be turned off.
• Analytics: Usage and performance measurement (e.g., page views, device types); fire with your consent or where otherwise permitted.
• Personalization: Remember preferences (e.g., saved searches, view settings) beyond a session.
• Marketing/Advertising: Measure ad performance and, if enabled, deliver relevant ads; certain disclosures may be treated as “sale/share” or “targeted advertising” under state laws; you can opt out via the banner/settings.

4) Managing Your Choices

• Banner/Preferences Center: Make granular selections on first visit; adjust any time via “Manage Cookies”.
• Browser Controls: You can block or delete cookies in your browser settings; doing so may impact site functionality.
• Opt‑Out Signals: Where required, we honor GPC/universal opt‑out signals.

5) Example Cookies (Non‑Exhaustive)

• Essential:
  • fs-cc (ConsentPro) — remembers consent choices.
  • __cf_bm (Cloudflare) — bot management/traffic integrity.
  • First‑party session identifiers for security and load balancing.
• Analytics/Measurement (if enabled):
  • _ga, _ga_* (Google Analytics 4) — distinguish users/sessions.
  • _gid (GA4) — basic session analytics.
  • _clck, _clsk (Microsoft Clarity) — session metrics/diagnostics.
• Marketing/Advertising (if enabled):
  • _gcl_au (Google Ads/Conversion Linker) — ad click conversions.
  • _fbp (Meta) — ad delivery/measurement.
  • MUID, ANONCHK, _uetsid, _uetvid (Microsoft Advertising/UET) — remarketing/conversions.
• Forms/Embedded Tools (if used):
  • attribution_user_id (Typeform) — form analytics/attribution.

Cookie Lifespans: Session cookies expire when you close your browser. Persistent cookies typically last 30 minutes to 24 months, unless you delete them sooner or your browser blocks them.

6) Third‑Party Tools & Privacy Links (If Integrated)

• Google (Analytics/Ads/YouTube): https://policies.google.com/privacy
• Meta (Facebook/Instagram): https://www.facebook.com/privacy/policy
• Microsoft (Advertising, Clarity): https://privacy.microsoft.com/privacystatement
• LinkedIn: https://www.linkedin.com/legal/privacy-policy
• Pinterest: https://policy.pinterest.com/en/privacy-policy
• TikTok: https://www.tiktok.com/legal/privacy-policy-us
• Typeform (Embedded Forms): https://www.typeform.com/help/a/typeforms-privacy-policy-360029581531/
• Cloudflare: https://www.cloudflare.com/privacypolicy/
• Finsweet (ConsentPro): https://finsweet.com/privacy

7) Do Not Sell/Share; Targeted Advertising

Certain cookie‑based disclosures may be deemed a “sale” or “share” under some state laws. You can opt out via:

• The cookie banner/preferences center; and
• The “Do Not Sell or Share My Personal Information” link in our footer.

8) Updates

We may update this Cookie Policy and vendor list. Changes will appear here and in the preferences center.

9) Contact

Questions about cookies or consent? cotyevans@thereadcorp.com or 561‑655‑6605.

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